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Dear Subconscious, Help.
Dreamy techwear for the anxious
Group project
Spring-Fall 2023
For this collection, my team and I wanted to create a unique androgynous techwear collection. Our storytelling revolves around a young creative person who deals with lots of anxiety facing todays world and complex reality. They then lean into tech material such as softshell to create this illusion of armure through clothing.
Target market
Our goal is sell to young creatives who enjoy outdoors and versatile wear, from 18 to 25 years old.
Construction
For this project, my team and I got familiar with techwear fabrics such as ribstop and softshell. We also integrated some natural fabrics to bring some softness to it all.
Lookbook
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